Executive Summary
By deploying the full suite of EliseAI’s conversational AI products, the Ardizzone Group improved every aspect of their property management operations from leasing to resident services to maintenance, driving 4x ROI on AI spend and saving tens of thousands of dollars in operating expenses.
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Introduction to The Ardizzone Group
The Ardizzone Group (TAG) is one of the Midwest’s leading owner/operators. Since the company’s founding in 2011, the TAG team has acquired and renovated over 5,100 apartment homes across 14 communities in the Midwest, with a dedicated team exceeding 100 members. Through strategic acquisitions and value addition to existing communities, TAG delivers both superior living experiences for residents and positive NOI. But, like all multifamily operators in a post-pandemic world, The Ardizzone Group hasn’t been immune to operational inefficiencies caused by changing consumer behaviors.
Common Post Pandemic Multifamily Challenges
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Like many other operators managing heightened resident and prospect expectations, The Ardizzone Group identified some key operational inefficiencies in the way they managed their leads and communicated with their residents. While they were using a widely known “chatbot” that promised to manage resident and prospect communications for them, they found that the simple nature of the automation and lack of high-quality language processing capabilities meant that most residents and prospects weren’t getting the answers they needed, while inquiry volume was still at an all time high.
They had heard from a variety of other operators that there were better, AI-powered solutions on the market, but were worried about losing the “human touch” that differentiated them from other real estate companies in the region. In addition, The Ardizzone Group team was apprehensive about bringing multiple different disconnected AI vendors onboard, preferring to find a single vendor to provide AI that covered the entire resident lifecycle. Ultimately, The Ardizzone Group team chose EliseAI to not only provide them with a full suite of leasing and resident AI products, but also to consolidate all of their AI in one unified platform.
Why Ardizzone Chose EliseAI
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The Ardizzone Group was looking for an all-inclusive AI platform covering leasing, follow-ups, and prospect engagement, with a particular focus on omnichannel communications and a natural sounding voice AI product. They wanted to have confidence that their AI would be able to handle nuanced conversations with natural sounding speech, so they underwent a rigorous vetting process that involved testing multiple solutions as well as hearing from some of the other 450+ operators around the US using EliseAI’s products. What they found was that the ability of EliseAI’s VoiceAI product to understand conversation flow and handle multiple queries in a single response far surpassed other voice AI solutions on the market.
Key Benefits & AI Performance Impact
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Deploying the full suite of EliseAI products had a significant impact on The Ardizzone Group’s operating efficiency, driving positive ROI and saving thousands of team hours spanning from maintenance to collections to lead nurturing. EliseAI’s Maintenance product answered over 3,000 maintenance calls in Q4 2024, autonomously submitting over 3,000 work orders and helping The Ardizzone Group reduce median work order completion time from 29 to 17 hours. AI-assisted maintenance de-escalation resulted in fewer escalated emergency calls, reducing staff workload and saving $50,000 in Q4.
The LeasingAI product autonomously managed 7,800 leads for The Ardizzone Group in Q4 2024, resulting in an over 30% lead-to-booked tour rate across SMS and email and a 5% lead-to-lease conversion rate across all conversion channels. This autonomous lead nurturing was particularly relevant in an after-hours context, with LeasingAI serving as the initial point of contact for 138 after-hours leads that eventually converted to leases, representing 36% of The Ardizzone Group’s total new leases in Q4 2024. In addition, the LeasingAI product cross-sold 7 leads that converted to leases at other communities in The Ardizzone Group’s portfolio.
Having EliseAI’s ResidentAI product manage collections helped The Ardizzone Group drive a 20bps improvement in delinquency rates (from 2.0% to 1.8%), reducing bad debt by $39,000. The ResidentAI product also collected an additional $178,000 in 30+ day bad debt, as well as autonomously collecting $3.2M in payments in Q4, with $224,000 of that revenue directly attributable to AI-enabled outbound calling.
Lessons Learned from The Ardizzone Group’s AI Journey
One key component of The Ardizzone Group’s successful rollout was the careful selection of pilot communities for initial AI deployment. The Ardizzone Group team selected five properties of varying sizes, staffing levels, resident languages spoken, and operational requirements, helping them ensure that EliseAI’s products would effectively scale across their portfolio. The Ardizzone Group focused on stress-testing the AI's capabilities, including deploying AI at 200-unit communities with minimal onsite staff to see how it could support their operations. With a strong internal philosophy that AI should enhance, not replace, personnel, The Ardizzone Group managed to maintain strong employee and resident satisfaction levels during the course of the AI rollout, as both staff members and residents recognized the value of prompt and constant AI-driven communications.
Looking to An AI-Enabled Future for The Ardizzone Group
For The Ardizzone Group, leveraging the full suite of EliseAI’s conversational AI products has helped them improve operational efficiency and lower operating costs while still providing the high quality, attentive level of service their residents have come to expect. With AI serving as a force multiplier that enhances the performance of their team members, The Ardizzone Group has been able to keep employee satisfaction high by taking the menial, low-value responsibilities off their plates and allowing them to focus on high-touch activities. From improved leasing performance to increased resident engagement to lower maintenance costs, The Ardizzone Group’s success story shows what a combination of cutting edge AI and automation technology and forward thinking leadership can achieve.
Introduction to The Ardizzone Group
The Ardizzone Group (TAG) is one of the Midwest’s leading owner/operators. Since the company’s founding in 2011, the TAG team has acquired and renovated over 5,100 apartment homes across 14 communities in the Midwest, with a dedicated team exceeding 100 members. Through strategic acquisitions and value addition to existing communities, TAG delivers both superior living experiences for residents and positive NOI. But, like all multifamily operators in a post-pandemic world, The Ardizzone Group hasn’t been immune to operational inefficiencies caused by changing consumer behaviors.
Common Post Pandemic Multifamily Challenges
Like many other operators managing heightened resident and prospect expectations, The Ardizzone Group identified some key operational inefficiencies in the way they managed their leads and communicated with their residents. While they were using a widely known “chatbot” that promised to manage resident and prospect communications for them, they found that the simple nature of the automation and lack of high-quality language processing capabilities meant that most residents and prospects weren’t getting the answers they needed, while inquiry volume was still at an all time high.
They had heard from a variety of other operators that there were better, AI-powered solutions on the market, but were worried about losing the “human touch” that differentiated them from other real estate companies in the region. In addition, The Ardizzone Group team was apprehensive about bringing multiple different disconnected AI vendors onboard, preferring to find a single vendor to provide AI that covered the entire resident lifecycle. Ultimately, The Ardizzone Group team chose EliseAI to not only provide them with a full suite of leasing and resident AI products, but also to consolidate all of their AI in one unified platform.
Why Ardizzone Chose EliseAI
The Ardizzone Group was looking for an all-inclusive AI platform covering leasing, follow-ups, and prospect engagement, with a particular focus on omnichannel communications and a natural sounding voice AI product. They wanted to have confidence that their AI would be able to handle nuanced conversations with natural sounding speech, so they underwent a rigorous vetting process that involved testing multiple solutions as well as hearing from some of the other 450+ operators around the US using EliseAI’s products. What they found was that the ability of EliseAI’s VoiceAI product to understand conversation flow and handle multiple queries in a single response far surpassed other voice AI solutions on the market.
Key Benefits & AI Performance Impact
Deploying the full suite of EliseAI products had a significant impact on The Ardizzone Group’s operating efficiency, driving positive ROI and saving thousands of team hours spanning from maintenance to collections to lead nurturing. EliseAI’s Maintenance product answered over 3,000 maintenance calls in Q4 2024, autonomously submitting over 3,000 work orders and helping The Ardizzone Group reduce median work order completion time from 29 to 17 hours. AI-assisted maintenance de-escalation resulted in fewer escalated emergency calls, reducing staff workload and saving $50,000 in Q4.
The LeasingAI product autonomously managed 7,800 leads for The Ardizzone Group in Q4 2024, resulting in an over 30% lead-to-booked tour rate across SMS and email and a 5% lead-to-lease conversion rate across all conversion channels. This autonomous lead nurturing was particularly relevant in an after-hours context, with LeasingAI serving as the initial point of contact for 138 after-hours leads that eventually converted to leases, representing 36% of The Ardizzone Group’s total new leases in Q4 2024. In addition, the LeasingAI product cross-sold 7 leads that converted to leases at other communities in The Ardizzone Group’s portfolio.
Having EliseAI’s ResidentAI product manage collections helped The Ardizzone Group drive a 20bps improvement in delinquency rates (from 2.0% to 1.8%), reducing bad debt by $39,000. The ResidentAI product also collected an additional $178,000 in 30+ day bad debt, as well as autonomously collecting $3.2M in payments in Q4, with $224,000 of that revenue directly attributable to AI-enabled outbound calling.
Lessons Learned from The Ardizzone Group’s AI Journey
One key component of The Ardizzone Group’s successful rollout was the careful selection of pilot communities for initial AI deployment. The Ardizzone Group team selected five properties of varying sizes, staffing levels, resident languages spoken, and operational requirements, helping them ensure that EliseAI’s products would effectively scale across their portfolio. The Ardizzone Group focused on stress-testing the AI's capabilities, including deploying AI at 200-unit communities with minimal onsite staff to see how it could support their operations. With a strong internal philosophy that AI should enhance, not replace, personnel, The Ardizzone Group managed to maintain strong employee and resident satisfaction levels during the course of the AI rollout, as both staff members and residents recognized the value of prompt and constant AI-driven communications.
Looking to An AI-Enabled Future for The Ardizzone Group
For The Ardizzone Group, leveraging the full suite of EliseAI’s conversational AI products has helped them improve operational efficiency and lower operating costs while still providing the high quality, attentive level of service their residents have come to expect. With AI serving as a force multiplier that enhances the performance of their team members, The Ardizzone Group has been able to keep employee satisfaction high by taking the menial, low-value responsibilities off their plates and allowing them to focus on high-touch activities. From improved leasing performance to increased resident engagement to lower maintenance costs, The Ardizzone Group’s success story shows what a combination of cutting edge AI and automation technology and forward thinking leadership can achieve.