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Company Updates

EliseAI + Zillow Rentals: Redefining Renter Engagement

Arianna Paranzino

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October 6, 2025

At EliseAI, we’re helping multifamily operators capture every lead, streamline leasing, and deliver the renter experience today’s market demands. Operators are under increasing pressure to respond to prospects instantly, improve conversion rates, and do more with leaner teams. 

That’s why we partnered with Zillow Rentals to launch AI Assist, the industry’s first built-in leasing assistant embedded directly within the Zillow Rentals marketplace. We’re proud to bring this innovation to life and can’t wait for you to experience it starting October 8.

Introducing AI Assist

AI Assist brings EliseAI’s leading conversational AI directly into Zillow Rentals multifamily listings, giving operators and renters a seamless new way to connect.

  • Instant renter engagement: Every inquiry gets an immediate, professional response — 24/7.
  • Built-in tour scheduling: Renters can confirm appointments right inside Zillow.
  • No extra tech stack: Operators don’t need to manage another platform; it’s native to Zillow.
  • Exclusive to Zillow: No other rental marketplace offers a built-in EliseAI-powered experience.

“Thanks to our live integration with Zillow, EliseAI helps operators instantly connect with renters right when they start looking. This means faster replies, fewer missed leads, and a smoother leasing process for teams. At the same time, renters enjoy a quicker, more seamless experience finding their next home.” Minna Song, Co-Founder and CEO, EliseAI.

Why It Matters for Operators

For multifamily teams, every unanswered lead is a missed opportunity. With AI Assist, operators can ensure that no renter slips through the cracks:

  • Always on: AI leasing assistant automatically responds to every prospect, even after hours.
  • Higher ROI: More captured leads and tours means more leases signed.
  • Free and frictionless: Available at no additional cost to all Zillow rentals multifamily listings.

From Partnership to Product

In June 2025, Zillow Rentals announced its strategic partnership with EliseAI to bring best-in-class AI into the rental marketplace. Just months later, AI Assist is live and reshaping the way renters and operators connect.

This milestone highlights our shared commitment to giving multifamily teams the tools they need to:

  • Automate lead response without extra workload
  • Unlock higher-value conversations for leasing teams
  • Set a new standard for renter engagement industry-wide

“AI Assist meets renters at the exact moment they’re ready to take their next step,” said Michael Sherman, senior vice president of Zillow Rentals. “Instead of waiting on a response, prospective tenants can ask questions or lock in a tour right on Zillow. For our partners, that means stronger engagement, faster follow-ups and a better chance of turning every lead into a lease.”

With AI Assist, Zillow Rentals is now the only rental marketplace to offer EliseAI directly within its multifamily listings, creating a powerful advantage for multifamily operators to capture every lead and maximize every opportunity.

If you would like to opt-in to AI Assist for your Zillow Multifamily rental listings you can do so here.

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