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Reduction in AI Handoff Rates
Increase in Show to Application Rates
Increase in Overall Collections
With over 5,000 units under management across the Seattle metropolitan area and throughout Oregon, Blanton Turner has built a 14-year legacy of exceptional resident satisfaction and operational innovation. Their commitment to both resident experience and employee development has resulted in industry-leading retention rates and a team culture that embraces continuous improvement and technological advancement.
Blanton Turner has built a reputation for innovation with their forward-thinking approach to technology and operations. Their teams expect and embrace new tools that enhance resident experiences and uncouple service quality from cost. When it came to bringing on a new CRM, Blanton Turner knew they needed a solution that could fully support their centralized operations—and found the ideal partner in EliseAI.
Blanton Turner's journey to EliseCRM began with a strategic vision: leverage AI and centralization to remove menial, repetitive tasks from their teams' plates, allowing associates to focus on what they do best—building relationships with residents and prospects. The company had already implemented a sophisticated satellite model that enabled their higher performing team members to deliver service at scale across multiple assets. What does this scalable, innovative structure look like in practice? One such example in the Blanton Turner portfolio sees one leasing professional managing 125 units across geographically grouped properties, delivering quality service at scale and ensuring operational consistency across different assets.
Blanton Turner had researched technology partners to support this innovative model, but had not found a solution that seamlessly incorporated AI into centralized operations. Blanton Turner needed an AI that could both learn over time and embed itself deeply within a CRM to ensure they could accomplish their work in one system. With these goals in mind Blanton Turner made a bold decision: completely reevaluate their CRM search with strong AI capabilities as a key enabler of their centralized model.
Blanton Turner’s comprehensive tech stack review led them to a clear conclusion: they needed a CRM built for AI and centralization from the ground up.The evaluation process revealed several critical advantages of EliseCRM for centralized operations:
The numbers tell a compelling story of what happens when centralization is powered by purpose-built AI technology:
Switching to EliseCRM allowed Blanton Turner’s teams to focus on delivering incredible resident experiences rather than playing administrative catch up. EliseAI and EliseCRM also eliminated the need for an overflow call center, with VoiceAI handling after-hours and overflow seamlessly. Blanton Turner was also able to reduce task routing bottlenecks through intelligent automation and custom team roles. Finally, they found the tool boosted employee satisfaction by removing menial tasks and enabling relationship-focused work.
Blanton Turner's success with EliseCRM demonstrates a crucial lesson for the multifamily industry: successful centralization is only achievable by deploying technology that enables it with sophisticated workflows and AI for automated communications. As Blanton Turner continues to refine their centralized model, they're exploring new ways to leverage EliseCRM's capabilities:
For other operators considering centralization or evaluating CRM platforms, the Blanton Turner story offers clear guidance: choose the platform with a track record of delivering real operational improvements. When you find the right technology partner, like EliseAI, the results speak for themselves.
As the Director of Systems & Sustainability at Blanton Turner, Jesse works to develop professional consulting services for real estate clients and scale up performance benchmarking. He strives to position the built environment in order to enhance the communities they serve and improve the environment instead of detracting from it.
As leader of marketing for Blanton Turner, Bryan’s primary focus is to bring the unique brand experience of each property to life through strategic marketing, leasing and tenant retention strategies. Bryan leverages data-driven decision making to increase occupancy, rental rates, and resident retention, while providing guidance and support to a diverse team of marketing and creative professionals.
Megan Mercier is a veteran operations and property management specialist, with years of experience working to create vibrant and efficient multifamily properties. At Blanton Turner, Megan leads property takeovers, ensuring that all management details are considered and that system transitions are seamlessly executed.
Book a demo to see how EliseAI automates communication, reduces workload, and delivers real results.