How Maine Properties Sets Their Team Up for Success with EliseAI’s Auto-Assignment Calendar Feature

Maine Properties is one of Maine’s leading property management companies, stewarding differentiated apartment homes across an area spanning from Biddeford to Brunswick. With over 40 years of experience delivering positive housing experiences in a tight-knit local community, the Maine Properties team has worked hard to build a strong reputation amongst local residents. As one of the few management companies in southern Maine they had a unique set of obstacles to overcome, namely high demand for their apartment homes that resulted in slower than desired reply times to potential prospects.

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With a large amount of inquiries coming in around the clock, their leasing team found itself spending too much time behind computers instead of selling units in the field. Their scheduling system left something to be desired, with a lack of visibility into team schedules leading to inefficient routing and back-to-back tours that failed to factor in travel time across their expansive portfolio. With that in mind, they turned to EliseAI for help.

Maine Properties selected EliseAI as their preferred AI vendor due to the high quality integration they had with their existing PMS, and the fact that EliseAI covered the full prospect-through-resident lifecycle unlike other AI providers. They deployed the full suite of EliseAI’s prospect and resident lifecycle management tools, and introduced Maddie, their EliseAI-powered AI assistant, to handle customer service and tour scheduling. This freed their agents up for high-value activities like delivering personalized tours.

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One key feature of EliseAI’s calendar is our auto-assignment functionality, which offers AI-powered centralized tour scheduling that respects their existing methodology for agents handling specific properties while still optimizing geographic efficiency to cut travel times. This, in turn, has helped them handle higher tour volume, reduced agent burnout, and minimized travel costs, centralizing their tour scheduling to improve agent performance.

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While this functionality has been one key component of driving buy-in during their rollout, consistent messaging that emphasized EliseAI’s value as a collaborator rather than a replacement has also driven high adoption rates and staff satisfaction across the Maine Properties portfolio.

With EliseAI’s LeasingAI product handling all inbound and outbound leasing related conversations, the Maine Properties team now schedules 6 tours per day per agent, up from an average of 12 tours per two weeks for the entire team. So how does Maddie do it? By responding rapidly to the 50% of messages that come in after business hours Maddie and the Maine Properties team are able to capture leads that otherwise would have been lost. 

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In just two months Maine Properties leveraged EliseAI to schedule 259 tours, driving an 11% lead-to-lease rate through round the clock lead nurturing and prompt follow ups. Automated cancellation follow-ups and time-respectful scheduling reduces no-shows, empowering Maine Properties’ agents to do what they do best: give quality tours and convert leads to leases. 

Today, the Maine Properties team is continuing to expand their partnership with EliseAI, phasing out redundant stand alone tech subscriptions and consolidating their operations onto the EliseAI platform. To do so they’ve deployed a four-column strategic planning approach, creating a roadmap of current EliseAI usage, upcoming features, eventual tech eliminations, and definite future adoptions to measure their adoption of the platform and their future growth with EliseAI’s tools. EliseAI’s responsive support team has worked to provide hands-on guidance and rapid issue resolution, while simultaneously working with Maine Properties to beta test new features and functionality of the platform. 

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Maine Properties' adoption of EliseAI has positioned them as an innovative leader in Maine's close-knit management market, amplifying the success of their proven people-plus-AI collaboration framework that maximizes human potential while eliminating burnout. Keep an eye out for Maine Properties as they continue to delight residents and create employee experiences that matter all the way from Brunswick to Biddeford.