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Year-Over-Year Occupancy Rate Increase
Net Operating Income Increase
Lead-to-Lease Rate Increase
Avenue5 Residential, a multifamily property management services provider, oversees more than 153,000 units across 23 states and Washington, DC. The company, ranked eighth on the NMHC Top 50 Managers List, serves a wide range of institutional and private owners, investors, developers, and equity partners, providing comprehensive property management, asset optimization, and resident experience solutions designed to drive performance and enhance value.
The success of Avenue5 marketing demand generation programs, combined with considerable year-over-year portfolio growth, was creating overwhelming lead volume. Additionally, Avenue5 onsite teams were using an expensive patchwork of single-purpose tools for leasing and marketing automation, mass messaging, surveys, and more, which created inefficiencies, inflated budgets, and complicated training.
To address these challenges, Avenue5 operations and marketing team leaders sought a single lead-nurturing workflow solution that would balance personalized service with efficient, scalable operations. They also aimed to support their traditional lease-up underwriting with AI. While technology-based solutions seemed promising, the team had initial apprehensions, as prior technology implementations with other vendors had proven to be lengthy and complex.
With these goals and concerns in mind, Avenue5 turned to EliseAI, a leading provider of AI and automation solutions for the multifamily industry.
Avenue5 worked closely with EliseAI to optimize the implementation process across hundreds of properties nationwide, significantly streamlining the go-live timeline. The company seamlessly launched EliseAI’s leasing product across nearly 50,000 units, instructing the AI to handle the entire upper end of the leasing funnel.
With the AI responding instantly, filtering out unqualified traffic, and scheduling tours, Avenue5 leasing teams had more time to connect with high-intent prospects on in-person tours and increase conversion rates by delivering high-touch, personalized experiences.
Using EliseAI dashboards that track metrics such as lead-to-tour uplift, on-site team time savings, and marketing cost-per-lease, Avenue5 operations and marketing leaders generated reports showing immediate leasing performance improvements.
By replacing its prior multi-point solutions with built-in EliseAI capabilities, Avenue5 has been able to offset much of EliseAI’s subscription cost, presenting owners with a near net-neutral line item.
By ensuring fast, seamless onboarding, reducing the Avenue5 tech stack, optimizing lead-nurturing workflows, integrating robust reporting capabilities, and enabling leasing teams to strategically deliver white-glove service at scale, EliseAI has helped accelerate performance for Avenue5 associates and clients alike.
Mariya Heath has extensive experience in marketing and customer experience roles, working for various companies such as Avenue5 Residential, MDB Marketing Consulting, and Alliance Residential Company. With a background in business administration, Mariya has successfully planned and executed marketing events, managed marketing programs, and implemented strategies to drive customer engagement. Noteworthy accomplishments include growing resident events, maintaining high occupancy rates, and ensuring compliance with industry standards.
James is an experienced leasing specialist with a demonstrated history of working in the property management industry with emphasis in student living. He brings a strong information technology background with a Bachelor's degree focused in Economics from California State University, Sacramento.
Robert is a data-driven multifamily marketing specialist, leveraging a deep knowledge of digital marketing and innovation-focused mindset to deliver exemplary leasing performance across the Avenue5 residential portfolio.
Book a demo to see how EliseAI automates communication, reduces workload, and delivers real results.