Marketing
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March 5, 2026 12:00 PM

Building Better Self-Serve Touring Experiences with Megan Hicks, Director of Marketing at GoldOller Real Estate Investments

The modern renter wants to tour on their own time, at their own convenience, at the drop of a hat. Traditional self-guided tours just don't cut it, and telling them "wait until the leasing office opens at 9am tomorrow" is a great way to lose a lead to the community down the block.

The team at GoldOller Real Estate Investments has built an incredible self-serve touring experience that converts, and they're joining us to share that playbook with you.

You'll learn...

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How to design self-guided touring experiences that ACTUALLY meet the needs of modern renters
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How GoldOller's post-tour playbook helps turn tours-to-leases in record time
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How AI-Guided Tours solves the gaps associated with conventional self-guided touring tools

Hosted By

Megan Hicks

Director of Marketing
GoldOller Real Estate Investments

Megan Hicks brings over a decade of multifamily experience with deep expertise in marketing strategy, resident engagement, and customer experience. Her career has been centered on driving leasing success, elevating brand presence, and enhancing the overall prospect and resident journey. As Director of Marketing at GoldOller, Megan leads strategic initiatives that strengthen digital visibility, streamline the leasing experience, and support operational and portfolio-wide growth. She is passionate about leveraging innovative technologies and collaborative partnerships to drive measurable results. Megan is also committed to philanthropic efforts and fostering meaningful community connections, bringing a thoughtful and people-focused approach to every aspect of her work.

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Clay Walsh
Content Marketing Manager
EliseAI

As a Content Marketing Manager at EliseAI, Clay Walsh focuses on translating complicated subject matter into compelling, relatable stories that resonate with members of the multifamily community. With 7 years of experience building narratives for AI and PropTech brands, Clay prides himself on telling the human stories behind the technology that's changing the built world.

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