How Olympus Property Consolidated Its Tech Stack and Elevated the Onsite Experience with EliseAI

Olympus Property is a vertically integrated multifamily investment and management firm with over 125 properties under management, primarily across owned assets with a select fee-managed portfolio. Since 2017, Olympus Property has grown from roughly 40 properties to its current footprint, building a reputation as a disciplined, fast-moving operator with a keen eye for both acquisition and execution.

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One thing that sets Olympus Property apart from many operators with a mixed portfolio is a deliberate consistency in how they manage their properties. Whether an asset is owned or fee-managed, Olympus Property applies the same operating standards, the same technology stack, and the same expectations for service quality. For Olympus Property, the playbook doesn't change based on who owns the asset, a key component of how they build trust with third-party clients while maintaining operational consistency during periods of rapid portfolio growth.

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That growth has been driven, in large part, by a leadership team that views technology as a tool for enabling their people. Rather than deploying software to reduce headcount, Olympus Property invests in platforms that give their onsite associates more time to do the work that actually moves the needle: building relationships, leading tours, and creating a sense of community. It was this people-first, tech-enabled mindset that first led Olympus Property to explore AI-powered solutions, and eventually led them to EliseAI.

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Before consolidating their operations on the EliseCRM platform, Olympus Property was running its operations across multiple disconnected systems, including a standalone CRM, a separate AI-powered lead nurturing tool, and an independent call answering + voicemail hub. Each one required its own login, its own training, and its own workflows. For onsite teams already juggling the daily demands of property management, toggling between systems created friction that ate into the time they could be spending with prospects and residents.

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Olympus Property’s battle with tech fatigue is a pain felt by most, if not all, multifamily operators. A recent survey published by Newmark RF and RETTC indicated that 50% of multifamily operators require their onsite teams to use between 11 and 20 different technology platforms on a daily basis, with the “tech tax” contributing to nearly 35% annual turnover rates at the site level according to NAA data. For Sarah Gencarella, VP of Marketing at Olympus Property, reducing that burden on Olympus Property’s onsite teams became both an organizational and personal objective.

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Platform sprawl also created blind spots in Olympus Property's leasing operations. With 45% of all prospective resident inquiries coming in after business hours and onsite teams missing 45% of inbound calls during the day, warm leads were slipping through the cracks before anyone had a chance to respond. In an environment where a prospect who doesn't hear back quickly will simply move on to the community down the street, every missed call and every unanswered after-hours message represents lost revenue and wasted marketing spend. On the collections side, post-pandemic shifts in payment behavior have continually made rent follow-up more challenging for onsite teams, a challenge that was exacerbated by platform fatigue and limited bandwidth to conduct consistent, empathetic collection outreach.

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These compounding issues drove the Olympus Property team to look for a unified, AI-powered platform to automate large components of the full prospect-through-resident lifecycle. And that’s where EliseAI + EliseCRM came into play.

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Olympus Property's relationship with EliseAI started at the end of 2023 with a pilot of LeasingAI for lead nurturing. Within a year, LeasingAI was rolled out across all of Olympus Property's assets. VoiceAI followed in mid-2024, and by June of 2025, Olympus Property made the decision to transition half of its portfolio onto the EliseCRM platform, consolidating three separate systems into one and bringing MaintenanceAI, Delinquency, and Renewals into the fold along the way.

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The decision to migrate CRM wasn't made lightly. Switching the system that underpins daily operations at 125+ properties was a significant undertaking. But for Sarah and the Olympus Property team, the logic was straightforward: they'd already seen how EliseAI operated on the backend, and the responsiveness of the EliseAI team to feedback and product iteration gave them a level of confidence and trust that this big swing could be pulled off. When feedback was shared, it was acted on quickly, demonstrating a pace of partnership that matched the pace of operations which Olympus Property prides itself on.

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Today, EliseAI's LeasingAI agent Oliver is active across the entire Olympus Property portfolio. On the leasing side, Oliver sent over 948,000 AI messages in 2025 at an 88% automation rate, well above the 10–60% range typical of other AI solutions in the space. That always-on coverage has been critical for Olympus Property: with 45% of leads coming in after hours, LeasingAI ensures every inquiry gets a response in an average of 29 seconds, whether it arrives at 3:17pm or 3:17am. In 2025, Oliver scheduled nearly 48,000 tours and contributed to almost 10,000 signed leases across the portfolio, with 37% of those leases originating from after-hours leads.

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VoiceAI has been equally impactful. Across 65 active communities, EliseAI has fielded nearly 245,000 inbound calls, catching over 80,000 overflow calls that onsite teams would have otherwise missed. More than 27,000 leads entered the leasing funnel through VoiceAI as their first touchpoint, and 1,123 of those converted to signed leases, directly preventing wasted marketing spend and ensuring Olympus Property gets a return on every dollar it puts into lead generation.

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On the resident side, MaintenanceAI is live across 59 communities, where it has processed over 14,000 AI-submitted work orders and de-escalated 50% of maintenance-related calls without requiring human intervention. EliseAI's reporting and call scoring tools have also given Olympus Property leadership visibility they didn't have before, including average response times, task resolution rates, and individual team engagement metrics. That data now flows up to ownership groups and asset management teams, transforming onsite operations from a black box into a transparent, measurable function. Olympus Property puts this increased operational visibility to work, coaching, developing, and recognizing their onsite teams based on the extensive operational data centralized in the EliseCRM platform.

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DelinquencyAI and RenewalAI are still in their early stages at Olympus Property. Early results are promising, including a 30bps improvement in collection rates at DelinquencyAI communities, and a 57% renewal rate with a median time of just 8 days to complete the renewal process at the RenewalAI pilot community. As these products expand across the portfolio, the Olympus Property team anticipates the impact will compound.

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With LeasingAI deployed portfolio-wide and EliseCRM live across half of Olympus Property's properties, the foundation is set. But for Sarah and the Olympus Property team, the current state of the partnership is simply the starting point. DelinquencyAI and RenewalAI are producing encouraging early results at their pilot communities, and the plan is to scale both across the portfolio as the data continues to validate their impact. Olympus Property is also piloting other comparatively newer EliseAI products, including AI-Guided Tours, continuing a pattern of early adoption that has defined the partnership since day one.

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What makes the Olympus Property and EliseAI partnership distinct is the shared philosophy underneath the technology. Olympus Property has never approached AI as a headcount reduction play. The goal has always been to put better tools in the hands of onsite teams so they can spend less time toggling between dashboards and more time doing the meaningful, resident-facing work that drew them to the industry in the first place. And with over 1,033 hours of incremental capacity generated per community per month by the EliseAI platform, Olympus Property's onsite associates have gained the time back they need to make an impact on resident’s lives.

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For an operator that has grown from 40 properties to 125+ in eight years, an employee-empowerment approach means everything. EliseAI and EliseCRM gives Olympus Property the infrastructure to put that exact approach into practice, and the partnership's trajectory suggests they're just getting started.