How Spark Management Uses EliseAI to Power Their Centralized Operating Model

Spark Management is a vertically integrated multifamily owner-operator that owns and operates approximately 1,500 apartment homes. As both the owner and operator of its portfolio, Spark Management controls investment strategy, property management, and day-to-day operations, allowing for faster decision-making and a more consistent resident experience.

‍

Under the leadership of Mike Sanghvi and Michael Vaysman, the company has built a culture of experimentation, consistently testing new operating models and embracing technology with a clear conviction: every operational decision should improve the resident experience while lowering operating costs. That philosophy led Spark Management to EliseAI.

Spark Management runs with intentionally lean onsite teams due to its centralization efforts. Some community managers split their week across multiple properties, a staffing model that keeps overhead low but creates real pressure points around responsiveness, lead conversion, and resident accessibility. As the portfolio grows, Spark Management’s leadership recognizes they need technology that can act as a force multiplier, one that will help them continuously elevate the resident experience while freeing staff to focus on relationship-building and delivering exceptional in-person interactions.

‍

Their AI + centralization journey began as an attempt to solve several key pain points, including:

‍

• Stretched Onsite Teams: With community managers covering multiple properties, leads and resident requests didn’t always receive the immediate attention the team wanted to provide.
• Lead Nurturing Gaps: Without a centralized leasing function, follow-up cadences were inconsistent and prospects slipped through the cracks, suppressing lead-to-tour conversion rates.
• Resident Accessibility: Residents who walked to the leasing office on days when their community manager was at another property had limited options for getting immediate help, a gap that worked against Spark Management’s goal of delivering a personal, accessible resident experience.‍
• Maintenance Coordination: Work order intake and triage relied on manual processes, creating delays and making it harder to prioritize genuinely urgent requests.

‍

True to their tech-forward DNA, Spark Management chose to reimagine their operating model around AI-powered centralization. The company centralized its leasing operations, designating a single team member to nurture every inbound lead with support from LeasingAI and VoiceAI. That structural shift freed onsite teams to do what they do best: build relationships with residents and deliver outstanding tours. Spark Management also deployed MaintenanceAI to automate work order intake and triage, and DelinquencyAI to streamline collections outreach, rounding out a full-lifecycle AI strategy across the portfolio.

‍

Perhaps the most inventive move was the Spark Kiosk, a dedicated touchscreen kiosk installed outside each leasing office with a direct line to Spark Management’s Central Services Team. On days when the community manager is at another property, prospects and residents can step into the Spark Kiosk and immediately reach a live team member. It’s a simple, creative solution that bridges the gap between AI-powered efficiency and the human connection residents value, and it reflects the kind of forward-thinking experimentation that defines Spark Management’s culture.

‍

The combination of centralized operations and EliseAI’s platform delivered measurable gains across the board. When comparing the period of February 1 through March 30, 2025 versus the same window in 2026, the impact is clear:

‍

• Lead-to-Tour Conversion Doubled: Rose from 18.4% to 37.2%, a 102% improvement driven by centralized lead nurturing and AI. With a dedicated team member handling prospect engagement and EliseAI ensuring instant, consistent follow-up, far fewer leads slipped through the cracks.
• Occupancy Climbed: Increased 330 Basis Points, translating directly into stronger revenue performance across the portfolio.
• LeasingAI Automation Rate Hit 90.7%: Up from 78.1%, reflecting the team’s willingness to trust the technology and continuously refine AI workflows, a hallmark of Spark Management’s culture.
• Maintenance NPS of 77: With 241 promoters against just 30 detractors out of 273 responses, residents are overwhelmingly positive about their maintenance experience, a testament to MaintenanceAI’s efficient triage and resolution workflows.

Spark Management isn’t content to optimize the status quo, but instead continue to ask what’s next. From the Spark Kiosk to centralized leasing to full-lifecycle AI deployment, the company consistently experiments with new ways of operating, always anchored by a simple question: does this help us serve our residents better?

‍

That mindset makes Spark Management a true innovation partner to EliseAI. Together, the teams continue to explore new use cases, push product boundaries, and prove that a lean operation, powered by the right technology and the right culture, can deliver an outsized resident experience. As Spark Management continues to grow, EliseAI will be right alongside them, building the tools that turn bold ideas into operational reality.