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What Nobody Tells You About Building From Scratch in Multifamily With Bobbi Steward, CEO & Co-Founder of Revyse

Summary

Bobbi Steward is Co-Founder & CEO of Revyse, the vendor management platform helping multifamily operators bring clarity to contracts, compliance, and spend. Before Revyse, Bobbi came up through proptech before leading marketing and customer experience at a top-15 multifamily operator. It was on the operator side where she saw firsthand how fragmented vendor management was across the industry: thousands of vendor relationships and no single source of truth. Two weeks after her daughter was born, a planned career break lasted 48 hours before starting Revyse. She sits down with host Jacob Kosior to talk about what building from scratch actually looked like — from teaching herself on YouTube to the leadership lesson she learned the hard way about making yourself sustainable.

It became my mantra — I have to make myself sustainable, because if I get to a point of burnout or exhaustion where I'm unavailable, the team is missing a key component.

In This Episode

Takeaways

  • The gap between servicing an industry and operating in it is wider than most people think. Bobbi came up through proptech before crossing to a top-15 multifamily operator — and quickly realized her knowledge had been one-sided. That shift in perspective is what eventually led her to build Revyse.
  • There is no founder playbook. The myth that founders always have some intrinsic knowledge others don't is exactly that — a myth. What it actually takes is perseverance and the willingness to figure it out as you go.
  • The instinct that gets you into leadership can be the same thing that breaks your team. Bobbi built organizations that were completely dependent on her — more than once. The lesson that stuck: make yourself sustainable. If you burn out, your team loses the thing it can't replace.
  • AI has leadership applications most operators haven't considered yet. Bobbi's team at Revyse fed their executive team's communication styles into ChatGPT and now uses it as a built-in coaching tool for strategic planning and internal communication — a use case that goes well beyond rewriting emails.