.svg)
For third-party managers, the hardest part of adopting AI isn't deciding on what technology to use, but rather getting every owner group to say yes to a new line item. For operators serving multiple clients and deals, budget conversations that get reopened every year stand between a transformative tool and impact at scale.
PeakMade Real Estate cracked the code to articulating the value of AI to owners. Ashly Poyer, SVP of Sales & Marketing, took matters into her own hands, running 35 individual demos of AI tools for owners to eliminate the annual fight to defend the spend. She's joining EliseAI to break down how she did it: the "go slow to go fast" pilot that built her proof, the demos that turned skeptics into advocates, and the performance numbers that keep owners bought in.
You'll learn...
As Senior Vice President of Sales and Marketing, Ashly drives PeakMade's Sales and Leasing strategy, as well as property/portfolio marketing support by providing leadership to Digital/Web Marketing, Customer Experience, Communications and Creative Marketing teams. A PeakMade veteran, Ashly has been with the company for 12 years and started her career on-site in Huntsville, TX. She also chairs Peak Link, the Company’s Diversity, Equity and Inclusion Council and is a founding member of the W Collective, a resource and networking forum for women in student housing.
Clay is a senior content marketing manager at EliseAI, where he has partnered with leading multifamily and student operators around the country to showcase teams driving real results with AI tools.
