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Centralization isn't a "one-size-fits-all initiative"... so why don't most multifamily CRMs offer operators the customization capabilites they need to run their centralized operations how they want?
Berkshire Residential needed a new CRM that allowed them to bring their unique approach to centralization to life, and they found it in EliseCRM. Justin Wald, ARM, Vice President of Marketing, joins EliseAI to share his takeaways on why EliseCRM fits Berkshire's needs, what key centralized features match up well with their centralized model, and the results of this partnership.
You'll learn...
Justin Wald, ARM, is a tenured multifamily marketing professional with nearly 20 years of experience in the rental housing industry. Justin has spent the last 10 years at Berkshire Residential Investments, ascending from his original as a community manager up through the ranks to the Vice President level.
Andrew is a Client Strategy Partner at EliseAI. With nearly a decade of experience in multifamily property management, Andrew specializes in identifying innovative ways to boost property performance. Prior to joining EliseAI, Andrew served as the Director of Strategy & Property Management at Habyt, a global coliving company.
