Marketing
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November 12, 2026 12:00 PM

Apollo for Multifamily Marketing: Put Specials on Autopilot, Keep Every Community Up to Date, and See Which Lead Sources Work

Henry Wong runs training and marketing for over 30 Interstate Equities Corporation communities. With Apollo, he uses a daily routine to catch new or changed specials across his portfolio and inform recent prospects, finds and removes outdated community information, and compares lead sources without waiting on a report, all in plain English, while keeping his team upskilled and in the loop.

Henry will be joined by Cece Xiao, Product Manager at EliseAI, to walk through how he uses Apollo to supercharge IEC’s marketing operations and ensure operational consistency.

You'll learn...

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How to set up a recurring routine that monitors specials across your properties every day and emails and texts prospects when one changes
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How to find conflicting property information and fix it, so AI gives prospects accurate answers for every community
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How to use Apollo to compare lead sources by property, with results added to your own spreadsheets for budget analysis and owner reviews

Hosted By

Cece Xiao

Senior Product Manager
EliseAI

Cece Xiao is a Senior Product Manager at EliseAI, where she leads product across LeasingAI, VoiceAI, and AI-Guided Tours. Before EliseAI, she was a Product Engineer at Instagram on the Shopping Growth team and a Product Manager at Clara, a fintech startup serving LatAm markets. Cece holds a degree from Brown University.

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Henry Wong
Marketing and Training Manager
Interstate Equities Corporation

Henry Wong is an innovative, results-driven Learning & Development expert, with over 17 years of experience in the multifamily and affordable real estate industry.

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