Operations
Small gray divider line
Icon of calendar with gray outline.
November 5, 2026 12:00 PM

The 8x ROI Playbook: How Two Leading Multifamily Companies Are Rethinking Their Operations to Get More Out of AI

Recent EliseAI research shows 89% of multifamily operators have deployed AI into their operations. But the real question remains: how many multifamily teams are rebuilding their operating models to best capture value from new AI tools?

‍

Brad Fitzpatrick, CTO at PRG Real Estate, and Trey Lopez, President and COO at Westcreek Living, are two operators well-versed in AI-first business transformation. They'll join EliseAI to share how they've reimagined traditional multifamily operations to better harness the power of AI-first products, covering topics from maintenance to touring and the ROI they're realizing along the way.

‍

We'll cover...

Small black check icon.
How PRG Real Estate leverages the Maintenance App for centralized maintenance
Small black check icon.
How Westcreek Living reimagined their staffing model with AI-Guided Tours
Small black check icon.
Unexpected areas where PRG and Westcreek are realizing ROI from AI

Hosted By

Brad Fitzpatrick

Chief Technology Officer
PRG Real Estate

Brad Fitzpatrick is the Chief Technology Officer at PRG Real Estate, where he drives the company’s technology vision, strategy, and operations. Since joining PRG in 2015, Brad has leveraged his expertise in network and server infrastructure, disaster recovery, and IT consulting to lead transformative enterprise-wide initiatives. His leadership has modernized PRG’s technology landscape through projects such as unifying communications on a single VoIP platform, migrating identity services to the cloud, implementing advanced network management, enhancing cybersecurity, and adopting AI-enabled solutions across multiple business functions.

Read More
Vector image of purple arrow pointing down.
Trey Lopez
President and COO
Westcreek Living

Trey Lopez has over 20 years of conventional market rate multifamily management experience, as well as multiple years of business development experience. During his career, Trey has owned direct P&L responsibility for 50,000+ units in tertiary, secondary, and major MSA markets, focusing on leveraging technology and process improvement to drive outsized performance.

Read More
Vector image of purple arrow pointing down.
Ben Rey
Vice President of Enterprise Sales
EliseAI

Ben Rey is a seasoned revenue leader with a proven track record of increasing company valuation through organic growth, retention, and seamless integration of GTM functions during acquisitions. He is adept at designing efficient, scalable go-to-market strategies, optimizing sales playbooks, accelerating revenue realization, and ensuring predictable bookings through accurate forecasting. Ben remains focused on long-term success by aligning sales, marketing, and customer success teams to drive measurable outcomes.

Read More
Vector image of purple arrow pointing down.