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WEBINAR
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October 16, 2025

How The Scion Group Turns Insights Into Action with SentimentAI to Increase Resident NPS

New, powerful tools (like SentimentAI) are making it easier than ever for operators to keep their finger on the pulse of resident needs. But knowing what your residents need is only half the battle—the real challenge is translating those insights into action.

The Scion Group team has cracked the code on turning feedback into fuel for NPS increases, and they're joining us to share their playbook. You'll learn...

—How The Scion Group develops "action plans" that make a concrete impact on the resident experience

—How to make brand the centerpiece of your resident retention strategy

—How SentimentAI is impacting the data-gathering process at The Scion Group

About The Speakers
Amy Finn
Director of Brand
The Scion Group

Amy Finn—lover of all things detailed is currently working as Director of Brand at The Scion Group. With over a decade of brand & marketing and hospitality under her belt, including a position of Head Coffee QC Manager for North America at Soho House, as well as a degree in Classical Music Performance, she brings her own unique flavor into presentation, branding, and everyday operations. With her journey into brand starting as a classical musician, she finds the art of sweating the details necessary to grow and consistently create greatness. Her passion for elevating customer experience and pushing the boundaries of brand and interior design drives her daily work.

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Mary Hsieh
Market Research Analyst
The Scion Group

Mary Hsieh is a driven and enthusiastic Market Research Analyst with over 2 years of experience turning insights into action at The Scion Group. She has worked to improved Scion’s competitiveness and performance through processing, transforming, and analyzing data with SQL, constantly dedicated to envisioning, documenting, and clearly communicating novel end-to-end solutions for business needs. Mary brings her experience in managing multi-functional teams to quickly address challenges and create sophisticated solutions for The Scion Group.

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James Hsiao
Senior Product Manager
EliseAI

As a Senior Product Manager at EliseAI, James Hsiao works closely with customers to transform operational inefficiencies into smooth, tech-enabled workflows. With a career spanning tenures at some of the fastest growing B2B and B2C software companies in the world, including Uber, Shopify, and TikTok, James has both the technical skills and outcome-oriented vision to build products designed to leave a lasting impact on the future of multifamily.

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